Ethos
RECYCLE
We believe in the transformative potential of recycling. By using synthetic fiber made from recycled plastic bottles, we actively contribute to addressing the global plastic crisis. With only 9% of all plastic ever produced being recycled, we've taken a stand to be a part of the solution, not the problem.
REDUCE
Quality over quantity is our mantra. In a world where fast fashion has become the planet's adversary, we've chosen a different path. Our focus on timeless design, functionality, and longevity is our way of reducing the environmental impact of the fashion industry. We know that reduction is key to a sustainable future.
RESPOND
We don't just observe; we respond. Our commitment to action drives us to do what we can to help solve real problems. We respond by directing a portion of every purchase towards the biggest climate change projects in the world. It's our way of actively participating in the battle against climate change.
RENEW
Through our support for tree-planting, ocean-clean-up, and climate change initiatives, we contribute to shaping a more sustainable future. As you wear our clothing, you're not just making a fashion statement; you're making a statement for the planet, empowering positive change.