Ethos
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RECYCLE
We believe in the transformative potential of recycling. By using synthetic fiber made from recycled plastic bottles, we actively contribute to addressing the global plastic crisis. With only 9% of all plastic ever produced being recycled, we've taken a stand to be a part of the solution, not the problem.
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REDUCE
Quality over quantity is our mantra. In a world where fast fashion has become the planet's adversary, we've chosen a different path. Our focus on timeless design, functionality, and longevity is our way of reducing the environmental impact of the fashion industry. We know that reduction is key to a sustainable future.
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RESPOND
We don't just observe; we respond. Our commitment to action drives us to do what we can to help solve real problems. We respond by directing a portion of every purchase towards the biggest climate change projects in the world. It's our way of actively participating in the battle against climate change.
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RENEW
Through our support for tree-planting, ocean-clean-up, and climate change initiatives, we contribute to shaping a more sustainable future. As you wear our clothing, you're not just making a fashion statement; you're making a statement for the planet, empowering positive change.